With the goal of increasing client loyalty across the entire country, the action’s objective was to help clients reengage with loved ones living far away.

Be it because of a change in their lives, studies or a better future, there’s friends and family who at some point take a different path and now are many miles away. Under this pretext, the action had as a principal objective the chance to help these clients connect and share a moment with those they haven’t seen in a long time.

Through a contest, more than 1,300 clients told their stories and participated to make them a reality. The winner, Omar Martin, from Cordoba, realized his dream of seeing his two daughters again, who live in Bariloche and he hadn’t seen for almost two years.   

“We are interested in discovering the stories behind our clients across the country. We’re looking to know them better and give them experiences that go beyond the benefits of the credit card,” commented Tarjeta Cencosud Marketing Manager, Analia Riganti.

Through a documentary video, one can see the entire story and the experiences of the winners in the moment when they meet again. All of it can also be seen across the brand’s social media platforms.

In her new role, Jessica will be responsible for directing all the operations of the directors and account executives in the North and South Latam regions, guaranteeing the successful execution of the initiatives, the strategic planning and the integral communication of the accounts, with the main objective of growing business for customers.

Jessica has worked for 19 years in the agency Young & Rubicam and is a person with a lot of drive and collaborative capacity. Her work will be a great contribution to the development of customer service in Wiper.

"The idea of ​​leading the Wiper account department was a challenge that filled me with enthusiasm and motivation. Coming from the side of more traditional advertising, it is exciting to be able to immerse myself in the world of digital communication. Every day a new learning arises. Accompanying the account team to provide a better service to our customers, is simply wonderful," says Jessica about her incorporation to Wiper.

This new challenge in her career will be an opportunity to show all her talent and improve the operation times and design of 360 ° comprehensive campaigns of the agency.

The match that served as the closing of the campaign for the segment Shavers and Male Grooming by Philips was played. It sought to remove all the rough and rustic aspects of Argentine soccer to be able to give it a better face.

Led by Leonardo Ponzio and Fabián Cubero, the main protagonists of the action, Marcos Díaz, Luis Salmerón and Marcos Senesi joined the team to face the winners of the competition in an even match, but without any harshness. The sports journalist Martín Souto and the imitator Patricio Muzzio also participated in the event, making sure that, for the night, the winner and his friends felt like professional footballers.

For the 2-month campaign, which achieved a 22% increase in sales in the category and a 10 percentage point increase in market share, Wiper developed a comprehensive communication that had: a spot featuring the two players, graphics in malls , public roads and points of sale, various pieces on digital platforms and social media, and organization of the closing event.

Wiper’s former Director of Contents now joins as the new Director for the entire New Business region. Ivanna will oversee the strategy for both clusters, leading the South and North Latam teams.

For more than 10 years, Wiper has been expanding regionally and this change is part of a new step to achieve greater penetration in the Spanish speaking market. One of the main objectives of the Regional Director of New Businesses will be to expand the scope of the agency in the region, through different workshops and training for clients and prospects visiting the Latin American offices, teaching them the main trends for this year, and transforming those trends into opportunities to make even more innovative projects.

"The announcement of the new position made me feel enthusiastic and anxious at first. I have been watching the growth of Wiper from different areas and I feel that today we are in the best place to go out to show ourselves, so that companies can see our agency’s differential based on a strategic focus and a fusion of talents that has led us to build solid relationships with our customers throughout the region, " says Ivanna about her new position in Wiper. In this way, the agency continues to grow and develop as a reference point for the region, offering coverage and services for all its customers.

Philips and Wiper launch “Ásperos”, the new campaign for the segment Shavers and Male Grooming, which has as main characters the captains Leonardo Ponzio and Fabián Cubero.

Behind the concept “Let’s give argentine soccer a better look”, Philips invites users to remove all the rough and rustic parts of soccer to be able to give everyone a better version.

To encourage consumers to join the change, every person that buys a Philips shaver or trimmer, will participate in a raffle for a soccer game with friends, against 5 professional soccer players: Luis Salmerón, Marcos Díaz y Marcos Sensei, with two more players from River y Vélez.

The strategy developed by the agency to create a more comprehensive communication of the campaign will count with: a spot in which the two soccer players will be protagonists, graphics of the malls and sales points, and several pieces in digital platforms and social media outlets.

Link del video: https://vimeo.com/217715690

The agency had a dream night and, apart from taking the gold for the best Direct Marketing campaign with Phillip’s “Perfect Care”, they added a cherry on top: The Grand Prix which features the best cases in the country amongst all gold trophy winners.

As if this wasn’t enough, Wiper also took the silver prize in the Social Media Engagement Community category, thanks to the strategy named “ial Time” of Cunnington, shown on all their social media.

For the campaign “Perfect Care”, a hidden camera was used in different localities which captured a risky trial where a distracted salesman left an iron face-down upon the client’s newly bought clothes, resulting in horrified reactions, but with a happy ending when finally they proved their clothes were intact. On the other hand, “Rial Time” appealed to a tone that identified the brand of sodas with the target, utilizing, in a particular way, each trending topic or popular interest that surfaces day to day.

The Amdia are the most important direct and interactive marketing awards. Each year they reward the best practices and actions in Argentina.  

Videos: 
“Perfect Care” from Philips: https://vimeo.com/190925237
“Rial Time” from Cunnington: https://vimeo.com/192494519

Taco Bell and Pepsi placed their trust once again on Wiper, their strategic partner, to lead the way in its second announcement of the Copa Live Mas campaign.

The campaign took place October of 2016, when young men and women from 8 different countries in Central America- Aruba, Colombia, Costa Rica, El Salvador, Guatemala, Puerto Rico, Panama and Dominican Republic- were asked to participate to win a unique experience next to Taco Bell and Pepsi. The participants had to send visual material where they showed their Live Más spirit; in other words their way of enjoying life to the fullest.

The site had 46,000 entries, more than 1,600 registrations and 615 uploaded creations. The success of the campaign was a result of the impact on social media which had a reach of 5.9M, 21.2M impressions and more than 650K interactions.

The winning video can be seen here: www.copalivemas.com

Cencosud Shopping division chose Wiper agency to work on the strategy and communications for The Color Run Unicenter, the most lively and colorful run in the world, where they invited people to “run for what colors your world”.

The Color Run is a 5K race that has had over 2 million runners in cities of 4 different continents. This 23rd of October, the race will be happening for the first time in Argentina. The philosophy of the race isn’t to strictly defy runners physically but to have fun, celebrate and enjoy. For that, at each kilometer, the participants are showered in powders of different colors. When they reach the end, the color party is even grander.

With the concept “Run for what colors your world” (Corre por lo que te pinte), Unicenter invited people to participate in The Color Run with the purpose of celebrating what everyone wants and enjoying a race where the last thing that matters is winning. Therefore, we don’t run for a medal but to celebrate the little big achievements that make us happy.

To communicate the concept and convey the philosophy of the race, Wiper developed a spot together with the detailed producer Paprika, where they show examples of absurd achievements that make us satisfied and deserve to be celebrated.

On the other hand, the campaign on social media added raffles to participate for running kits, and invited the public to interact by sharing their own reasons for running.

Good news continues to arrive at Wiper. The agency won 2 awards at the International Festival of Independent Advertising, in the Efficient Communication and Digital Campaigns categories.

The International Festival of Independent Advertising closed its 2016 edition at the Complejo Queen Puerto Norte in the city of Rosario, Argentina, and Wiper took home 2 awards for their commercials for Philips; Cazadores de Descuentos (Discount Hunters) and Perfect Care, receiving the silver in the category of Digital Campaigns and a bronze for Efficient Communication.

The Cazadores de Descuentos (Discount Hunter) campaign, created for Cybermonday 2015, reflected the insight of discount hunters who are always on the lookout for get the best offers on the web. In the case of Perfect Care, a hidden camera was used to capture the risky trial of a forgetful vendor who left the iron on, face-down, on top of client’s new clothes. The horrified reactions lead to happy ending when they realized their clothes were intact.

FEPI is a festival that awards independent agencies in Latin America. Agencies from 25 countries and more than 40 cities participated in this edition through agencies, designers, producers, consulting agencies, and independent students.

Videos:

https://www.youtube.com/watch?v=FGTJq08ZijY

https://www.youtube.com/watch?v=KNsPC7PXH84

Factory San Martín, Factory Parque Brown and Factory Quilmes are the Cencosud shopping centers that offer the best brands at factory price. This Christmas, together with Wiper agency, they want to help you check something off your letter to Santa by helping you save on gifts at accessible prices. 

Its holiday season, a time when we also tend to worry about all the expenses we must deal with when it comes to buying gifts. This concern escapes no one in the family. The new Cencosud Shopping division commercial made by Wiper shows us how, no matter what age, everyone is willing to make a sacrifice to be able to buy a gift with a discount.  

With a comical point of view, this commercial shows a letter to Santa read by different members of a family. Each talk about a specific request from whatever medium fits them the best.

“Don’t waste a Christmas wish on asking for discounts, come to the Factorys to buy your gifts”

The advertising agency, which was born in Argentina 11 years ago, with its headquarters in Buenos Aires, Miami and Mexico City, continues to expand its growth, in this case specifically in the Aztec country. For many years now, Wiper attends to the demand of its regional clients from Mexico, and recently expanded its portfolio incorporating the cluster of North Latam for Philips, Häagen Dazs, Nature Valley, Betty Crocker and Fiber One of the General Mills.

With a renowned digital focus in the region and offering offline services as a complement, Wiper has developed an effective strategy to grow in the Mexican market. “Our main objective in Mexico is to add companies that already work with the agency in other countries in the region, as well as to consolidate key points for attracting new local clients. This way, we hope to continue helping our clients to make their investment in interactive campaigns profitable, by optimizing the effort and surpassing objectives and challenges that are defined at a regional level for each brand,” comments Felipe Nicole, Regional Manager for Wiper. In this way, the agency continues to accompany the constant development and growth of the region, offering coverage and services for all its clients.

This encounter is framed within a new phase of renovation, which Cencosud S.A is going through. After having worked together in the positioning of the Cencosud Credit Card at a local level, the Censosud S.A. Group has trusted Wiper once again to become the creative agency for their entire network of shopping malls, which includes: Unicenter, Plaza Oeaste, and the entire Factory and Portales network in the country.

Unicenter is the number one shopping mall in the country. Apart from being the biggest, at 155,158 meters squared, it is also the most visited. It has 320 localities and receives 2.8 million people each month, and 33.6 million a year.

Wiper Agency will be the principal ally to drive their communication strategy at a digital level. Amongst the services that they offer are found support in the development of content, activations of the brand, event coverage, pre-production of special actions, and social media actions.

With the objective of launching the new Duravita blender, which has an ultra-resistant pitcher, Philips and Wiper developed a campaign where the product is taken out of context and the results are the protagonists. 

We all went through the experience of having the typical plastic pitcher that breaks soon after it’s used for the first time. What differentiates Duravita is its Tritan pitcher, capable of enduring great impacts without breaking. It’s clumsy, kid and accident proof.  

To showcase the products resistance, a special intervention was planned in a bowling alley, where the traditional pins were replaced with Duravita pitchers. Young people had fun and made their best shots against the new “pins” and these did not suffer a single scratch.

This launching action was thought of for all Latin America and will be disseminated in various countries where Wiper and Philips are strategic partners this year.

At Wiper we think it’s about time we refresh our main production space. The result has superseded all expectations…

It’s not a secret: our workspace invariably becomes our second home. We invest our most productive hours of the week interacting with colleagues, executing collective projects, exchanging ideas, sharing breaks and even celebrating birthdays (or looking for any reason to celebrate on Fridays after 6 p.m.).

For 10 years, we’ve grown and put together a human team where talent, creativity and analytical vision live together daily to develop all the projects from the different publicity production areas. For this reason, after a decade of comprehensive training, we’ve decided to renew ourselves and begin the second trimester of 2016 with a new work environment that, at the same time, keeps the friendly essence that has always defined us as an agency.

In the words of Juan Repetto, Wiper CEO, the focus in these last years has been to “grow and create a well-rounded team to give out clients the best.” 2016 turned out to be the perfect moment for a change in our look: “Looking for a more comfortable space for everyone, a space which also identifies us, we decided to redesign our home from an aesthetic to a technological stand point. It is a new chapter for Wiper that goes along with our wish to constantly get better, giving a little bit more each day”.

New horizons appear in this phase, while we strengthen our international ties with offices in Miami and new connections in Mexico D.F. The goal is to give our current and future clients a full perspective of the digital advances that will define the patterns on both ends of the continent. We reaffirm our trust in the Hispanic American market, knowing that the challenge that innovation presents today deserves a dynamic focus.  

The new Wiper is a space that has renovated out determination to continue creating, from all latitudes of advertising.

Petrobras Argentina chose Wiper as a new partner to elevate their comprehensive communication and create a new image strategy.

Starting in March, Wiper will oversee the strategic planning and execution to renovate the oil company’s communication channels. Premmia- the loyalty program with which clients can accumulate points- and the Petrobras Challenge- whose objective is to guarantee good customer service and operational quality at each service station- will be Wiper’s main projects. 

Wiper will also oversee the design and creative processes for special actions in 2016, as well as all of the communication pieces at each service station.

The campaign created for Cybermonday, reflects the insight of the habitual discount hunters, who will be on the lookout around this time to get the best offers on the web.  

The communications strategy developed by Wiper begins with a spot where the typical animal documentaries are parodied to create an analogy between wild predators and the passionate need to get the best discount. The campaign will be displayed in various parts through different digital platforms and social media outlets in Argentina, Chile and Uruguay.

The objective is to present the hotsite, created for the campaign, where users can register to follow the trail of the best Philips discounts.  As Cybermonday begins, users will receive an alert for them to enter the e-commerce sites and find the discounts.  

With the objective of propelling forward their digital strategy, Essen has chosen Wiper as the agency that will implement the strategy on their social media platforms.

Essen is an Argentine company that, since 1980, accompanies those who cook at home, and that today has as a main objective to recover the healthy home-cooking culture for a better lifestyle. Their values have positioned the company as the largest producer of aluminum pots in the world. Essen products have higher quality standards, with their own continuous processes that take care of the environment. The growth of Essen generates, at the same time, the professional development and growth of “independent entrepreneurs”; it is based on the proposal of an experience-based system that promotes the sale the products through the “ESSEN Kitchen Encounters”.

Based on their experience, Wiper will join as a strategic provider and main ally to drive their communication, including creativity and design in digital and social media, focusing on mobile expansion.

With the use of a hidden camera and a risky trial that surprised consumers, Philips has launched the star product in its Garment Care line.

It’s a fact: the newer your clothes are, the more you take care of them. How would you react if, after buying a new garment, your iron burned a hole through it? Now imagine a more horrifying scene: the “crime scene” takes place only a couple of minutes after paying for it.

Taking into consideration these protective impulses, Philips and Wiper agency developed an ingenious campaign that revealed the new Perfect Care, an iron that does not burn through clothes.

The video shows how different clients of Falabella, a department store, are invited to witness the benefits of this innovative iron. They are helped by a charismatic promotor, who is also a bit forgetful and leaves the PerfectCare on top of the article of clothing, face-down, for what seems like an eternity. Horrified and petrified reactions appear on the faces of the clients… but everything ends happily when they see their clothes are intact.

It’s about another creation from Philips that will make the life of users in Argentina, Chile and Peru much easier, with a simple equation: less time dedicated to domestic chores and more time for doing what they really enjoy. The spot reached more than 200K playbacks in less than 2 days and great acceptance from users.

This campaign was driven by an integral communication strategy created by Wiper for Philip’s line Garment Care and it is communicated through different actions which include Facebook publications, banners in online media and the production of tutorial videos.