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We are an agency specialized in the Us Hispanic market, with more than 14 years of experience working with local and regional brands.
We like to get better, establish processes, create new services, add tools, innovate, invent and add value.
We are an agency that’s alive. An agency that learns, changes and grows. We like to work by giving everything, and always asking ourselves what else can be done.
Philips Argentina
Pepsi
Unicenter
Puma
Pepsi
Philips
Sony
Tarjeta Cencosud
Our projects start by analyzing all aspects related to the client´s market, its target audience and its competitors. We look into the opportunities the client has and how our work can take advantage for its business potential. Our research allows to understand the complexities of its business and how to communicate the brand effectively in achieving its marketing goals. The benchmark of its market´s brand, its consumer behavior and its competitors will provide a plan for our creative division.
Our creativity is the secret of our success. Our creative team has the biggest impact on the results of our campaigns. Our Agency believes in great ideas. We are convinced that great ideas, only with proper strategies and treatments, can have an astronomical reach. We accomplish all this through our Omni-channel experience.
We have a team working in house every day on the most cost effective optimization of our campaigns. They oversee the results and improve their performances in real time utilizing new ads when necessary. Having the paid media team in house allows them to work hand in hand with the social media team in understanding the preferences and interests of our audiences. All this Cooperation between teams gives us the chance to have an effective campaign with fast results.
We were established 15 years ago as a development company working on innovation and best practices to provide our clients with the best user experience. Currently we are developing web and mobile applications for our clients' campaigns with emphasis on the acquisition of relevant data.
Social Media is key to reach our client’s audience. We learn what kind of content is best by evaluating the performance of previously received data from the target audience. This data provides excellent information for generating sales leads. This data is only one tool, among many others, that we use to measure and improve our work every month. We evolve along with the evolutions of the Social Media Platforms.
We handle all details of events and activations in a traditional way and also by introducing digital conversion into an expandable experience which can have KPI Measurablebility. This provides the audience with an experience that can be shared across all online platforms.
We look for in each market an appropriate talent that has local, national and international followers. Our research evaluates profiles according to their audience work, their values and their uniqueness. We select all the candidates for the optimal match for each brand. We negotiate contracts and take care to inform them about the guidelines and content of the brand. All this ensures that talent profiles complement the target audiences of our campaign.
We focus on the 360° view of the customer´s touch points from offline in-store interactions to web and mobile apps. Our secret is in the delivering of personalized experiences that turn browser users into shoppers and then into loyal customers. Our main goal is always related to increasing the conversion rate and revenue per user through robust customized recommendations.
We have our own team producing audiovisual content from script to storyboard and then to final production. Our creations can be used alone or in conjunction with other outputs such as radio spots, billboards, print, coupons, POP materials, social media and augmented reality. We have had successful campaigns using our productions with Pepsi, Philips, Betty Crocker, Nature Valley, Häagen-Dazs, Fiber One, ESPN, NBC Universal, etc.
Our designers interact with our other departments in the development of final materials which include Key Visuals. They are especially instrumental in the production of POP, Billboards, print, packaging, out of home materials, multimedia productions, etc.
Our main strategy in the business-to-business model is to create valuable experiences having a positive impact on people and their businesses. Creating content designed to address the problems and needs of ideal customers, we attract qualified prospects and build trust and credibility for our clients business.
Our approach differs from conventional public relations. We find topics that are of genuine interest to the media, we develop powerful stories based on directing traffic to our clients' websites, which helps generate more potential customers online. We are a reliable partner in terms of public relations, press, SEO positioning, link building, social media management and online marketing.
After a long and profound introspection exercise, is a more strategic agency that not only develops digital ecosystems based on the users’ experiences with brands but it also generates 360 strategies to extend boundaries to all media and platforms. The rebrand concept originated in the essence of its partners, who describe a living agency that feels, questions, evolves, that is in constant change, like a living organism.
Visually, Wiper’s logotype changes from rigidity to dynamism with a more living isotype that can become whatever the agency wants (services, business units, departments, etc.) and represents the name’s initial but also the agency’s conviction. It seeks that bridge between reason and emotion.
May has taken up the responsibility to lead our Account team providing services in Mexico. With more than eight years’ experience, as both a client and an agency, her goal will be to pass her knowledge on to boost growth and make Wiper expand in that market.
Her objective will be to help us build healthy and lasting relationships with clients, giving them all the support and service they may require, and leaning on the executives who currently make up the team.
We had a very positive 2018, with recognition of our clients’ most noteworthy productions and presence in awards in Las Vegas, São Paulo and Buenos Aires.
Our campaigns for Philips played a major role: under the concept “Démosle una mejor cara al fútbol argentino” (Let’s pretty up the face of Argentine football) and with a spot starring Ponzio and Cubero, the great activity created for Argentina was one of the highlights. At the same time, Mexico received double recognition with two gold awards for “Independencia en tu cara” (Independence in your face).
Also, in Argentina, “Cuotas de felicidad” (Installments of happiness) for Tarjeta Cencosud was crowned twice, both at a national level and for Latin America (with ECHO LATAM 2018).
Internal communication in companies has been growing in importance. This is why we have developed tools that help co-workers work better.
Intrasites brings members of an organization into contact with each other, offering them news, documents, projects, working groups and many other features necessary to make access to information easier. It allows for easy and safe internal communication targeting. It also includes modules intended to digitize processes and create a work and collaboration environment.
Communication, productivity and collaboration: all in one single tool. Learn more at https://www.intrasites.com/ and let the digital transformation of your company start today.
7901 Oak Lane. Suite 400 Miami,
FL.(33016) United States
Varsovia 36, Col. Juarez, 06600,
CDMX, Mexico
Darwin 1154-Cuerpo A, 2° Piso
Loft A. Buenos Aires, Argentina
Rua Helena, 355, Vila Olimpia
São Paulo, SP-CEP 04552-050, Brasil
