Wiper Agency

STRATEGY

Our projects start by analyzing all aspects related to the client´s market, its target audience and its competitors. We look into the opportunities the client has and how our work can take advantage for its business potential. Our research allows to understand the complexities of its business and how to communicate the brand effectively in achieving its marketing goals. The benchmark of its market´s brand, its consumer behavior and its competitors will provide a plan for our creative division.

CREATIVITY

Our creativity is the secret of our success. Our creative team has the biggest impact on the results of our campaigns. Our Agency believes in great ideas. We are convinced that great ideas, only with proper strategies and treatments, can have an astronomical reach. We accomplish all this through our Omni-channel experience.

MEDIA

We have a team working in house every day on the most cost effective optimization of our campaigns. They oversee the results and improve their performances in real time utilizing new ads when necessary. Having the paid media team in house allows them to work hand in hand with the social media team in understanding the preferences and interests of our audiences. All this Cooperation between teams gives us the chance to have an effective campaign with fast results.

DIGITAL DEVELOPMENTS

We were established 15 years ago as a development company working on innovation and best practices to provide our clients with the best user experience. Currently we are developing web and mobile applications for our clients' campaigns with emphasis on the acquisition of relevant data.

SOCIAL NETWORKS

Social Media is key to reach our client’s audience. We learn what kind of content is best by evaluating the performance of previously received data from the target audience. This data provides excellent information for generating sales leads. This data is only one tool, among many others, that we use to measure and improve our work every month. We evolve along with the evolutions of the Social Media Platforms.

ACTIVATIONS

We handle all details of events and activations in a traditional way and also by introducing digital conversion into an expandable experience which can have KPI Measurablebility. This provides the audience with an experience that can be shared across all online platforms.

INFLUENCERS

We look for in each market an appropriate talent that has local, national and international followers. Our research evaluates profiles according to their audience work, their values and their uniqueness. We select all the candidates for the optimal match for each brand. We negotiate contracts and take care to inform them about the guidelines and content of the brand. All this ensures that talent profiles complement the target audiences of our campaign.

E-COMMERCE

We focus on the 360° view of the customer´s touch points from offline in-store interactions to web and mobile apps. Our secret is in the delivering of personalized experiences that turn browser users into shoppers and then into loyal customers. Our main goal is always related to increasing the conversion rate and revenue per user through robust customized recommendations.

AUDIOVISUAL PRODUCTIONS

We have our own team producing audiovisual content from script to storyboard and then to final production. Our creations can be used alone or in conjunction with other outputs such as radio spots, billboards, print, coupons, POP materials, social media and augmented reality. We have had successful campaigns using our productions with Pepsi, Philips, Betty Crocker, Nature Valley, Häagen-Dazs, Fiber One, ESPN, NBC Universal, etc.

ART

Our designers interact with our other departments in the development of final materials which include Key Visuals. They are especially instrumental in the production of POP, Billboards, print, packaging, out of home materials, multimedia productions, etc.

MARKETING B2B

Our main strategy in the business-to-business model is to create valuable experiences having a positive impact on people and their businesses. Creating content designed to address the problems and needs of ideal customers, we attract qualified prospects and build trust and credibility for our clients business.

PR

Our approach differs from conventional public relations. We find topics that are of genuine interest to the media, we develop powerful stories based on directing traffic to our clients' websites, which helps generate more potential customers online. We are a reliable partner in terms of public relations, press, SEO positioning, link building, social media management and online marketing.